It is Bollywood’s widest release. Reliance Entertainment’s “Bodygaurd”, releasing worldwide today, will put out as many as 2000 prints. The last time Bollywood did this was when “3 idiots” released. “This is no ordinary film. It has to be treated as an event,” says producer-distributor N R Pachisia, “since “Wanted”, Salman films have become events in themselves. His releases usually coincide with Eid. So it becomes a family-community outing. This time the mood in the country is jubilant. We have EID-Ganpati as a gual celebration”.
A trade source adds,” Not to forget, with Anna Hazare having broken his fast, there is a feeling of victory among people”. Salman says,” As we go into the next big release, the number of prints will increase. The business has grown, the number of theaters has increased. “Dabangg” and “Ready” may be on the list of five highest grosser, but for me , my films like “Maine Pyar Kiya” and “Hum apke hain koun” are equally significant because given their business (inflation adjusted), they would also feature on the coveted list.
With Reliance Entertainment having one of the higest marketing budgets ever, Alvira and Atul Agnihotri’s “Bodygauard”, a remake of director Siddique’s original Malaylam film,is set to bomb B-town. Only Sallu will not be present when it releases today; As he’s away in the US for surgery.
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